Tourism & Hotel Technology Enterprise Serving 1200 Businesses.
Engagement Formats Available
- Live Business Case
- Micro Internship
Illinois ● ● Medium Business ● Founded 1995
|Name||Cyberweb Hotels LLC|
Cyberweb Hotels, is America’s leading Hotel Technology Company serving over 1200+ hotel clients across 50 cities since 1995. We generate millions of dollars of actual booking for our clients and create outstanding reputation for hotel properties by managing social media profile, updating websites and building brand on Tripadvisor. Cyberweb Hotel team of 65+ full-time senior technology/branding experts and 600+ vendors deliver innovative website design, video commercial development, reviews management, social media managing, search engine optimization, hotel booking engine and hospitality software development services to independent hotel properties and franchisees of popular brands such as IHG, Best Western, Choice, Wyndham etc. Cyberweb is authorized partner/ vendor of ABVI, IHG, AAHOA and LPS.
Departments Open for Collaboration
Growth StrategyFor your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.
Growth Plan and KPI Performance Assessment
- How has the business evolved over time? How does the team feel about the past, present, and future of the business?
- What key metrics does the company use to run the business and make key strategic decisions? How are these calculated? What does the company envision for the future for each metric? Does that seem to align with management expectations?
- What are some key concerns and areas of focus that the host company should consider when preparing for the future of the business?
Industry Benchmarking Assessment
- Who are the biggest competitors and how do they stack up against the company's model? Do a SWOT assessment.
- Do any companies present interesting opportunities for partnerships? What about potential mergers and acquisitions?
- Who are the key thought leaders and media outlets in the space? What are they publishing and how do they interact with companies like yours?
- Design a comprehensive industry overview report. Pay close attention to the key players, their growth trajectory, and the major regions where they find the most success.
Customer Retention & Growth
- How well does the company address customer needs from a product and service perspective? Do their customers seem happy with their purchase?
- What’s the general customer perception of the company’s brand?
- How large are the largest accounts compared to the smaller accounts? What makes the difference between these two contract-types?
- What percentage of accounts can scale to becoming 50-200% larger? Does the company seem positioned to scale?
Establish Company Goals & Projections
- Analyze the company’s growth plan. What areas of the business seem most opportunistic and/or concerning? Consider their growth plan and existing traction.
- How does the company today compare to the company months and/or years ago?
- What does the company want to look like in the future?
- What are the KPIs and how well well do they tie to your assessment of company performance in strategic areas?
- How do you think the KPIs will change as the business scales?
Sales & Business DevelopmentFor your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.
Industry Sales Benchmarking Assessment
- Familiarize yourself with the company product and business model.
- Create a comprehensive list of key competitors and industry stakeholders that sell similar products and/or services. Compare your host company with competitors in the following areas: pricing, features, services, regionality, customer demographics, etc.
- Who are the biggest competitors and how do they stack up against the company's performance? What do the biggest competitors in the space tell you about the industry?
- Do any companies present interesting opportunities for partnerships?
- What additional channels can the company tap in order to scale more effectively?
Sales Process Assessment
- How has the company’s business model change over time? What has changed about the product, service, and team?
- What is the current status of the sales process within the company. Do you think this is more or less effective than previously? How does the team feel about the sales process and overall performance?
- Where does the company hope to be in 1-3-5 years from a sales perspective? How will the sales process, team, and structure need to change in order to address these changes?
- How satisfied are the current customers with the product or service?
- Craft a survey and administer customer interviews to help identify where the company can improve. Pay close attention to how the company may be able to provide additional value to existing customers.
Prioritizing Sales Initiatives
- What is the company’s sales strategy? How many different lines of business exist? Are they separated by different products and services or divisions?
- What lines if business are providing the most revenue for the company currently? How was this book of business built originally? How does the company expect for this to grow over time?
- What new sales opportunities are on the table? Is the company prioritizing this sales initiative? What do you think the potential is for this new line of business?
- Are there alternative ways to sell that the company hasn't considered? Would they be more effective? What data do you have to support your reasoning?
- How would you prioritize the sales team’s time and resources with regards to the sales plan?
Inside vs. Outside Sales Strategy Assessment
- What’s the difference between an inside and outside sales strategy? What has the company tried to-date? How effective was that process? What types of results did it yield? What resources were required? Can you measure the ROI and growth rate?
- How could you adapt the sales process to include either more inside OR outside sales tactics?
- How would you go about implementing this sales strategy? Do you think it would produce better results?
- What goals would you set for the new team over the next 3-6 months and/or 1-3 years? How would you measure success?
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
- Who are the key stakeholders and what are the business requirements? Map this out as user stories or flow charts.
- Design a wire frame that showcases the flow from screen to screen.
- What are the technical requirements? How long would this take to build? What key types of engineers would be required to build out the whole product?
- How would this software be integrated into the company’s current product or operations? How would you train stakeholders on how to use the software?
- What are the specifications for the software? Who are the key stakeholders and what are the business requirements? Map this out as user stories or flow charts.
- Design a wire frame that showcases the flow from screen to screen.
- Begin developing the software. Establish ways to ensure the quality and accuracy of what you’re building. Ensure this matches the company core team’s process.
- Test the software out with stakeholders in order to ensure it runs as expected. Make tweaks that are required.
- Deploy new software including annotations to the code. Provide third-party training modules for the new software if needed.
User Experience Review
- What software does the company currently use? How do their systems currently interact with one another? How well does it function?
- How well-designed is the user experience? What types of challenges are you encountering when trying to navigate through the software?
- Administer a user experience test with current and prospective customers. What key themes emerge?
- What recommendations would you suggest when it comes to improving the overall user experience?
Software Testing and Maintenance
- What software does the company currently use? What are the key languages? How are the systems organized?
- How would you go about testing the company’s current technology? Is the company currently testing the software? If so, how well documented is that procedure? If not, how can you begin assembling a process plan for software testing?
- Are there any recommendations related to improving the software?